Just as I thought advertising could not find any more lows to hit, this appeared in News of the Weird.

Pushing the Advertising Envelope

A State University of New York at Buffalo professor, in a recent ecology journal, expressed confidence that eventually butterflies could be genetically altered to permit advertising logos and other designs on their wings.

And in March, the British video game company, Acclaim Entertainment, announced it would “raise advertising to a new level” by offering to pay relatives of the deceased a fee if it could put small billboards on gravestones. [Trends in Ecology & Evolution-Chicago Sun-Times, 3-13-02] [The Guardian (London), 3-15-02]